Rebate key

A browser extension for Amazon shoppers

rebatekey.com/buyer/dashboard

Mission

The company helps Amazon sellers build their ranking and drive more traffic by participating in their huge cashback program. Obviously they need to attract shoppers to take advantage of the program and that is where we come in.

Challenges

From the product perspective the main challenge was to keep users excited for the deal through all the Amazon pages on their way to checkout because every extra step in the funnel reduces the chance of conversion. Technically Amazon store is not a very smooth and uniform platform for parsing and injecting things so we had to bump into and eventually cover a lot of corner cases.

Solution & Value

A browser extension that highlights products from partner sellers on any Amazon page they appear. We implemented a “rebate hunt” process that imitates organic product search process which means no shortpoints users to the partner products and encourages them to start a purchasing flow. With a time count down and button highlight clues it feels like a game and keeps users on their toes to stay focused on the purchase till the very checkout and helps them convert despite a long(er) conversion path they have to go through. Later we added other features to the app to make client’s users happy including coupon auto-apply, collapsible offer bar on search page, etc. It worked, according to user reviews they love the app! And the main goal of raising conversion is accomplished as well.