Pigogo

Browser extension for Greek local market.

www.pigogo.gr

Mission

The client is a rapidly growing online cashback platform in Greece with 400+ local online shops. They have a website offering cashback on purchases. Our goal was to help beat competition, increase conversion and ARPU.

Challenges

Users were not used to looking for deals on many daily purchases thus missing out on many of them. Besides, a significant part of registered users didn’t come back to client’s site for more deals or returned way less often than was possible. So basically the main challenge was the users shopping habits.

Solution & Value

As a solution we’ve built a browser extension that ensures that users get notified if there’s a deal in stores they visit or come by in search results. It simplified the shopping experience for users and brought Pigogo.gr services closer to their shoppers.

Key features include:

• Extension menu - we integrated part of website functionality into the menu: best deals, popular coupons, search engine, personal account authorization. All these things are now always at hand when a user feels like checking out a store or product. Such a condensed and handy way of presenting a website well helped generating returning customer traffic.
• SERP Injection - it highlights partner shops for users while they are searching for products. This feature operates on a high level of user context marketing deals only when it is relevant based on user’s search results which makes it quite powerful.
• Notification slider - only displayed in partner stores offering cash back activation to users so they never miss out on an opportunity to save money (and make some commission for Pigogo).