Cashback extension for Australia’s fastest growing tech company according to Deloitte Tech Fast 50 nomination.
Mission
Being the national leader in the cashback industry, Cashrewards hired us to take over their existing browser extension over 3 years ago. The main purpose of the app has always been to ease user spending experience as well as maximize revenue per each user. Another key goal was to shorten feature-to-market time to allow for faster product development.
Challenges
Last click problem - a common issue for most cashback companies when a user leaves a checkout to look for a coupon and ends up leaving for good or using a competitor’s coupon.
Solution & Value
A browser extension that covered Chrome, Firefox and Safari which account for 90% of the user base.
Reported results have been fantastic:
- User engagement increased - 65% more clickouts
- 50% conversion growth
- 33% of active shoppers purchase with the toolbar - and that is just organic growth with no additional marketing!
- The app drives up to 50% in Revenue
- Time to market increased and new releases happen every month, KPI goals are easier to chase
